Credentials
Southwest VA CC
IT Specialist & Webmaster
May 1990 – February 2023
Freelance/Contract – 2/2023 – present
I am a credentialed webmaster and website builder. Design, build, and maintain web sites, using HTML5/CSS3 and content creation tools.
- Proficient with WordPress CMS single and multi-site
- Expert with Adobe Creative Suite – Photoshop, InDesign and Illustrator.
- SEO Writer
Degrees & Certifications
B.S. Education, English, Tennessee Technological University, Cookeville, TN
Web Design & Communication, College of Journalism & Communications, MAMC Certificate, University of Florida, , Gainesville, FL
- Proficient in WordPress CMS, Adobe Creative Cloud including Illustrator, Photoshop and Indesign and video production tools
- CIW Certifications include User Interface Designer, Social Media Specialist, Web Design Professional,
- MS Office: Excel, Word, Access and Powerpoint
Experience
Site Development/Design
- Developed, coded and managed complete site creation.
- Developed and Implemented complete site redesigns.
- Specialize in platform upgrade & site conversions. Experienced in effectively moving site registration and content between services & platforms.
- Designed site layouts and UX using wireframes/mockups.
- Designed graphic UX for mobile app and populated content.
Content Editor/Manager
- Write, design, and edit web page content;
- Direct/train content editors in producing and implementing content for assigned sites/subsites.
- Develop/implement procedures for ongoing web site revision.
- Identify, maintain and develop links to and from other web sites and check links to ensure proper functioning for SEO development
- Create searchable indices for web page content and register web sites with search engines, manage content placement.
- Identify problems uncovered by UX testing or customer feedback, and take steps to correct code.
- Evaluate HTML/CSS to ensure that it is valid, is properly structured, meets industry standards and is compatible with browsers, devices, or operating systems.
SEO Marketing
- Create and manage landing pages, and promotional graphics & content to support PR initiatives.
- Optimize pages/content for search engines
- Monitor SEO effectiveness, analyze results using Google Analytics and Webmaster Tools.
- Completed a project with Ruffalo Noel Levitz that resulted in a 53% increase in sites’ organic traffic.
Site Management & Security
- Communicate with network personnel and/or web site hosting agencies to address hardware or software issues affecting web sites.
- Modify web delivery technology used as systems change and improve.
- Develop and Implement procedure for site backup/recovery.
- Install and configure http/ftp servers and associated operating systems. Proficient in IIS using Windows server 2003, 2008 and 2012, Manage Linux/Apache server using WHM and cPanel interfaces. Proficient in hosting service setup and transfer such as Hostgator, Godaddy, Startlogic. Renew and/or transfer domain name registrations.
- Monitor security performance to identify problems and resolve when problems occur or systems attacked.
Staying Ahead as a Webmaster
- Maintain understanding of current web technologies and programming practices through continuing education, reading, and participation in professional web community.
